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GDPR for Marketing (Part 1) (Thursday, March 29, 2018)
In today’s world of high tech communications, personal data is being vastly inter-connected. From the websites you visit to the photo you take and share, everything leaves a digital footprint, something that is becoming a prized resource. However, due to the value of personal data, it’s vulnerable to theft or misuse. This has led to consumers demanding to know how companies use and store their personal details because consumers aren’t convinced that companies are doing enough to keep them protected. A report by Symantec’s State of European Privacy Report found that 90% of businesses find deleting customer data too difficult and 60% don’t have the systems in place to help them do so. What’s more concerning when it comes to GDPR for marketing is that ...

An introduction to Direct Marketing (Friday, March 23, 2018)
If we were to look at advertising as a platform for raising brand awareness on a large scale, then look at direct marketing to communicate a particular message to a certain audience who you know will express interest in your product or service. Direct marketing works in a variety of sectors and scenarios for an array of purposes, from SMEs who wish to increase sales, to charities looking to boost their donation levels. The trick is to know which direct marketing tools will work best to help your organisation achieve their goals. This is where Wodehouse come in to help you decide. The Cost? It’s a common misconception that marketing is hugely expensive, but this isn’t always the case. A good marketing strategy can be cost effective while securing positive returns on invest...

10 tips for your business brochure design (Thursday, March 15, 2018)
Brochure design templates can be found anywhere online, but does it mean they will provide you with what you need to reflect onto potential customers and clients? Though you may have learned to design from scratch, are your designs sending out the right message to your audience? You may like the design of your brochure, but it’s important to think about certain factors that will help bring in more customers and clients. Think about the Purpose of the Brochure The first thing to think about before you do anything is to consider the objective of the brochure design. Why do you want to design a brochure in the first place? If this isn’t your first design, and it’s an improvement on one prior, have a think about what may have not worked. A brochure is only there to infor...

Wodehouse at Prolific North Live (Thursday, March 8, 2018)
Why should your Business consider Exhibitions for Better Marketing? Last week, Wodehouse were fortunate to exhibit their marketing services to consumers and visitors at Prolific North Live (PNL). The event features leading names in marketing, media, content and more for businesses and consumers to immerse in and leave with greater insights as to how to expand their brand and marketing strategies. More importantly, PNL is an opportunity to celebrate everything based in the digital sector and bring consumers and businesses together. The team at Wodehouse walked away with lots of insights, connections and marketing opportunities, utilising their knowledge in exhibiting at events and conferences. Managing Director, Martin Kemp stated; “Despite the dreadful weather, I’m deligh...

Branding Guidelines: Putting the Client First (Monday, March 5, 2018)
Branding guidelines may seem like something difficult to put together, but it’s important to have this put into place for your brand. Our experts at Wodehouse follow a set method to making sure all clients are satisfied with the guidelines we out together on their behalf, and are happy to say that their message and image are reflected to their audience as perfectly as possible. Start with the Strategy Before we set to work on creating our brand identity, it is important for us to implement a strategy in order to gather a set of values to propose to the client to ensure that they agree with the message they wish to send. Without a strategy in place, the branding may lack a satisfying reflection of what the clients organisation stands for. Follow a Brief Without a thorough brief...

Wodehouse Client Win Prestigious Charity of the Year Award (Thursday, February 15, 2018)
Muslim Global Relief, based in Nelson Lancashire, have won “Charity of the Year” at the British Muslim Awards for their outstanding achievements and general contribution to society. MGR have spent the past year working on their One Village at a Time project, which carries out numerous small-scale projects across Ghana, Indonesia, Pakistan, Gambia, India and Palestine, providing communities with sustainable development solutions such as safe drinking water and orphan education sponsorships. Muslim Global Relief make it their personal mission to kick start development in remote villages around the world. It is their goal to provide simple solutions to create a lasting, positive impact on rural communities tackling poverty. MGR also recently supported the Rohingya situation i...

Wodehouse Direct – Celebrating 15 years’ of Marketing Excellence. (Thursday, February 8, 2018)
It doesn’t seem that long ago that our first client walked through our doors, and a decade and a half on we’ve transformed the marketing communications of countless brands and businesses. It’s a special year for everyone at Wodehouse Direct as we celebrate the company’s 15th Anniversary. We’ve come a long way over the years, so we wanted to share the story behind how it all started and our success to date. Originally founded in 2003, Wodehouse Direct was formed out of the remnants of a rather forlorn agency that had only one way to go. Originally, there were three partners, two of whom left and went their separate ways several years ago. To be fair, the recession 2009/2010 presented us with its unique set of challenges but we persevered, we cha...

Direct Marketing For Charities – 5 Tips For Success (Friday, February 2, 2018)
Despite the growth of online marketing for charities, direct mail remains one of the essential tools in a fundraiser’s tool box. With a direct marketing campaign, charities and fundraisers can acquire new supporters, support current donors and directly reach prospective new donors with a targeted message. Here are some simple tips about direct mail that can help you make the most of this essential fundraising tool. 1. Follow A Mailing Programme A focussed direct mail programme is more successful than an ad-hoc series of unconnected letters. The goal of any mailing is not response rate or total income from that one message, but rather an increase in the total number of gifts compared to previous campaigns/years and overall increase in income through direct mail. The goal theref...

4 Steps to a Successful Charity Fundraising Plan This Year (Wednesday, January 24, 2018)
With Christmas and New Year over, your charity organisation can finally step back and relax a little. Time to enjoy a break, maybe go away for a weekend, and kick back after the fundraising madness … but not for long. You may think you have a while before the fundraising year picks back up, but Easter is only eleven weeks away! There is so much you will want your organisation to achieve by the end of the year, so it is time to put together a written plan. A written plan will help you to focus on your efforts, put together your yearly fundraising calendar and provide you with guidance and strategy tactics for bus periods throughout the year. So who should be in charge of putting the plan in place? Ideally you should have a development team who can consult with your CEO or execut...

The Benefits of A Direct Marketing for Construction Companies (Wednesday, January 17, 2018)
When it comes to construction company marketing, a good direct marketing campaign can be an excellent tool that gets you noticed. Direct Marketing for Construction Companies Direct marketing is the process of directly contacting your prospective clients and customers to illicit a response. It’s great advantage over other marketing techniques is that it gives you the ability to focus on a specific product or service, and call on your customers to act. This action might be to receive further information, register their interest, visit your website, or in the best outcomes to make a booking or a purchase. With a direct marketing campaign you have the opportunity to talk directly to your customers and promote exactly the products and services they need. It will help you:- Build ...

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