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Exhibition season: Getting ready to showcase your business (Friday, April 20, 2018)
Taking your business to trade shows, conferences, expos and other networking events can have a big impact on the development of your business. These events are designed to bring your goods or services to potential new clients and customers, as well as helping you connect with other companies for future networking purposes. When attending an exhibition, you need to make sure that you are fully prepared to meet with as many people who would benefit from your service as possible. Your conversations should hold up well with the individual and be filled with plenty of useful information about your business. You are also given the opportunity showcase the personality of your business to build up trust between you and potential clients. Exchanges at these events can often be quick, so the mo...

GDPR for Marketing (Part 2) (Friday, April 6, 2018)
Last week we talked about GDPR and how it will affect marketers. This week we are looking at practical tips for being as prepared as possible for GDPR changes. A published paper by Osterman Research Inc in January 2017 found that 74% of businesses are not ready to follow the compliance obligations of GDPR and a study by Symantec in 2016 found that 23% of businesses feel they will only be partly compliant by the May 2018 deadline. Regardless of the statistics, there is no need to panic. There are a few things you can start doing right now to make sure your marketing team is GDPR compliant ahead of the deadline in May this year. Here are nine practical tips to get yourself started. Start auditing your mailing list in time for GDPR A study by W8 data has stated that up to 75% of marketi...

Friday tunes (Thursday, March 29, 2018)
This Friday's tune of the week - we know it's not really Friday but it's bank holiday tomorrow so it's our Friday :)  

GDPR for Marketing (Part 1) (Thursday, March 29, 2018)
In today’s world of high tech communications, personal data is being vastly inter-connected. From the websites you visit to the photo you take and share, everything leaves a digital footprint, something that is becoming a prized resource. However, due to the value of personal data, it’s vulnerable to theft or misuse. This has led to consumers demanding to know how companies use and store their personal details because consumers aren’t convinced that companies are doing enough to keep them protected. A report by Symantec’s State of European Privacy Report found that 90% of businesses find deleting customer data too difficult and 60% don’t have the systems in place to help them do so. What’s more concerning when it comes to GDPR for marketing is that ...

An introduction to Direct Marketing (Friday, March 23, 2018)
If we were to look at advertising as a platform for raising brand awareness on a large scale, then look at direct marketing to communicate a particular message to a certain audience who you know will express interest in your product or service. Direct marketing works in a variety of sectors and scenarios for an array of purposes, from SMEs who wish to increase sales, to charities looking to boost their donation levels. The trick is to know which direct marketing tools will work best to help your organisation achieve their goals. This is where Wodehouse come in to help you decide. The Cost? It’s a common misconception that marketing is hugely expensive, but this isn’t always the case. A good marketing strategy can be cost effective while securing positive returns on invest...

10 tips for your business brochure design (Thursday, March 15, 2018)
Brochure design templates can be found anywhere online, but does it mean they will provide you with what you need to reflect onto potential customers and clients? Though you may have learned to design from scratch, are your designs sending out the right message to your audience? You may like the design of your brochure, but it’s important to think about certain factors that will help bring in more customers and clients. Think about the Purpose of the Brochure The first thing to think about before you do anything is to consider the objective of the brochure design. Why do you want to design a brochure in the first place? If this isn’t your first design, and it’s an improvement on one prior, have a think about what may have not worked. A brochure is only there to infor...

Wodehouse at Prolific North Live (Thursday, March 8, 2018)
Why should your Business consider Exhibitions for Better Marketing? Last week, Wodehouse were fortunate to exhibit their marketing services to consumers and visitors at Prolific North Live (PNL). The event features leading names in marketing, media, content and more for businesses and consumers to immerse in and leave with greater insights as to how to expand their brand and marketing strategies. More importantly, PNL is an opportunity to celebrate everything based in the digital sector and bring consumers and businesses together. The team at Wodehouse walked away with lots of insights, connections and marketing opportunities, utilising their knowledge in exhibiting at events and conferences. Managing Director, Martin Kemp stated; “Despite the dreadful weather, I’m deligh...

Branding Guidelines: Putting the Client First (Monday, March 5, 2018)
Branding guidelines may seem like something difficult to put together, but it’s important to have this put into place for your brand. Our experts at Wodehouse follow a set method to making sure all clients are satisfied with the guidelines we out together on their behalf, and are happy to say that their message and image are reflected to their audience as perfectly as possible. Start with the Strategy Before we set to work on creating our brand identity, it is important for us to implement a strategy in order to gather a set of values to propose to the client to ensure that they agree with the message they wish to send. Without a strategy in place, the branding may lack a satisfying reflection of what the clients organisation stands for. Follow a Brief Without a thorough brief...

Wodehouse Client Win Prestigious Charity of the Year Award (Thursday, February 15, 2018)
Muslim Global Relief, based in Nelson Lancashire, have won “Charity of the Year” at the British Muslim Awards for their outstanding achievements and general contribution to society. MGR have spent the past year working on their One Village at a Time project, which carries out numerous small-scale projects across Ghana, Indonesia, Pakistan, Gambia, India and Palestine, providing communities with sustainable development solutions such as safe drinking water and orphan education sponsorships. Muslim Global Relief make it their personal mission to kick start development in remote villages around the world. It is their goal to provide simple solutions to create a lasting, positive impact on rural communities tackling poverty. MGR also recently supported the Rohingya situation i...

Wodehouse Direct – Celebrating 15 years’ of Marketing Excellence. (Thursday, February 8, 2018)
It doesn’t seem that long ago that our first client walked through our doors, and a decade and a half on we’ve transformed the marketing communications of countless brands and businesses. It’s a special year for everyone at Wodehouse Direct as we celebrate the company’s 15th Anniversary. We’ve come a long way over the years, so we wanted to share the story behind how it all started and our success to date. Originally founded in 2003, Wodehouse Direct was formed out of the remnants of a rather forlorn agency that had only one way to go. Originally, there were three partners, two of whom left and went their separate ways several years ago. To be fair, the recession 2009/2010 presented us with its unique set of challenges but we persevered, we cha...

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