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The Renaissance of Print (Monday, September 3, 2018)
  Wodehouse had a visit from a print rep the other day, he came in brandishing a black folder in black with metallic accents and powder vibrant pigment accents. What amazed us was the wealth of material he could print on, and the surface quality and intensity by using an infrared drying process. Spot UV with incredible detail, printing on metallic plastic, the list went on. Very interesting. The adage of ‘adapt to survive’ seems to hold very true in the world of commercial printers. One year we heard of ten printers go to the wall, partly due to recession, partly due to the advancing momentum of internet printing cutting overheads and costs. Print is, in the old model, quite a bespoke business, many printers are quite exacting and colour consistency on press traditi...

The 'Wodehouse Wanderer' - Winchcombe, The Cotswolds (Tuesday, August 21, 2018)
The weather took a sudden turn later which curtailed the photography! The church is Hailes church and the adjacent Abbey. The paintings are in the church and date from 1139 - they are what’s left of the originals!!! Here's a little from Wikipedia from this amazing area... The abbey was founded in 1246 by Richard, Earl of Cornwall, called "King of the Romans" and the younger brother of King Henry III of England. Richard founded the abbey to thank God after he had survived a shipwreck. Richard had been granted the manor of Hailes by King Henry, and settled it with Cistercian monks from Beaulieu Abbey in Hampshire. The great Cistercian abbey was entirely built in a single campaign in 1277, and was consecrated in a royal ceremony that included the King and Queen and 15 bis...

The 'Wodehouse Wanderer' - Cleeve Common, Nr Cheltenham (Tuesday, August 21, 2018)
Luckily we dodged the rain but captured some amazing dark moody skies. This part of Gloucestershire had neolithic settlements from around 5500 years ago, these were very feudal, with a lot of infighting over scarce resources. It was a magical place with some quite eerie glades in addition to the fascinating barrows where the villagers were buried. Have a look at the sign we've posted here. Here's a little from Wikipedia from this amazing area... Cleeve Hill (also known as Cleeve Cloud) is the highest point both of the Cotswolds hill range and in the county of Gloucestershire, at 1,083 feet (330 m).It is located on Cleeve Common which is a Site of Special Scientific Interest (SSSI) looked after by a small charity called Cleeve Common Trust (formally Cleeve Common Board...

Why wait for the light to go Green (Tuesday, August 14, 2018)
You only have to look in your local Starbucks or Caffé Nero to realise a quiet revolution is underway - customers are demanding greener solutions to their daily fix’s packaging. The knowledge is out there that even the ‘innocent’ looking cardboard cups are laminated with plastic and not recyclable. Repeat-use cups and the proliferation of establishments bucking plastic straws due to customer pressure has spread with viral proportions.  Even the once irreproachable guilty treat of a chocolate bar is under scrutiny for the environmental cost of palm oil plantations, just for that distinctive smooth taste, habitats and rainforest are being cleared. Price comparison websites for utilities now offer green options such as Lightbulb, this sort of information, i...

Offline Marketing Tips to Boost your Online Brand (Friday, July 20, 2018)
You know how we feel about offline marketing. Just because we are now living in a world where brands can use the internet to reach even more than ever, does not mean offline marketing strategies are obsolete. In fact, learning how to market your business in an effective manner to those who are not looking at their phones can help maximise your efforts. There are still customers who will respond to offline marketing techniques. Implement it into your marketing campaigns and you can achieve a higher ROI. Here are our top ideas for making the most out of your offline marketing efforts. Magazine Articles You could write and submit a magazine article that mentions your website as an additional source. This is a great way to reach out to those who perhaps don’t read blog posts as muc...

Storytelling for Non-Profit Marketing (Thursday, July 12, 2018)
Non-profit marketers have shared success stories about implementing the use of storytelling into their marketing tactics at presentations and conferences. Whether a brand is large or small, the most successful organisations often owe their success to consistent, emotional storytelling. It seems like such a simple concept, but if this is the case, why are there so little non-profits using storytelling in an effective manner? While there are many successful non-profits out there, you will find many organisations whose storytelling skills are certainly lacking; this has nothing to do with the organisation itself being bad. The majority of organisations are working extremely hard to build better communities and give people a better chance in life. The Importance of Storytelling in Non-Pro...

The Beginners Guide to Writing a Charity Marketing Strategy (Monday, July 9, 2018)
The reason for putting together a great charity marketing strategy is simple. It will enable you to reach more people and generate more profit. Without one, you could end up wasting a lot of money and time. With that in mind, we have put together a little guide to get you started. Setting up your Charity Marketing Strategy Strategy is a difficult thing. Though it is not rocket science, you will find yourself having to make choices about what you want to do and what you don’t. This means difficult decisions. However, the alternative option is a vague strategy that is of use to nobody. The starting point of your charity marketing strategy should be what your organisation is trying to achieve. What are the goals for your charity, where do you want to go and how do you plan on getti...

5 Direct Mail Trends we have Seen so Far in 2018 (Friday, June 29, 2018)
We are officially halfway through the year! And guess what guys? Direct marketing is still going strong. This week, we are looking at the trends that we have noticed this year so far. A few of these trends are based around the combination of print and digital, and how these areas can be integrated. What’s more, we can see how these two marketing methods can learn from one another. This demonstrates that digital and print can go hand in hand for the sake of creating richer and more memorable experiences for the customer. Programmatic Direct Marketing We are in an age where knowing your customers is essential to best practices in marketing. Therefore, their personas and what they are looking for makes programmatic marketing a huge factor to consider. We have seen programmatic incr...

Fall Back in Love with Direct Marketing (Wednesday, June 20, 2018)
Fall back in Love with Direct Marketing If you were ever in doubt about the efficiency of direct marketing, we are here to tell you that, once again, you should be embracing it! It is easy to think that in this digital age, everyone is turning to emails or other electronic means to share information about the products or services they have to offer. You may also think that it is a proven approach for alerting clients about noteworthy deals and events. What’s more, you may be tempted to speculate that marketing departments are casting letters aside and focusing more on the latest, cutting-edge technology. Don’t be Fooled by the Idea of Direct Marketing However, we highly suggest you change your views on this, and we have the facts to prove our case! The Advertising Associa...

Charity Christmas Marketing: Time is Now (Thursday, June 14, 2018)
Summer is a must for your business to begin marketing for Christmas. Why? Because while most companies will currently be spending their time relaxing over summer, chances are they will find themselves rushed when Christmas hits! As a charity, you can be using this time to give yourself a competitive edge. This week, we are discussing how you can organise your Christmas marketing strategy for the upcoming months. Peak Planning board Your planning and co-ordination should begin as of August and you should be monitoring your performance from September. Ensuring transparency and collaboration across your organisation should underpin all preparations for Christmas. Setting up a “peak planning board” to ensure that each department in your organisation is aware of their roll bui...

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