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Where does Direct Marketing Stand in the Digital Age? (Friday, May 25, 2018)
For years, marketers have been given warnings about the inevitable end of direct marketing. The rise of digital and its ability to offer fast communications made many companies believe that direct mail is no longer the way, and that we should be looking for new methods to keep up. According to a report by Marketing Week, however, ad spend on direct mail had increased by almost 6 per cent year on year in the third quarter of 2017. Why did this resurgence suddenly occur? Does this not argue against the idea that direct mail cannot compete with today’s digital world? Direct Marketing: A Way to Reach Out No matter where people go, digital interactions are unavoidable, and people are spending an increasing amount of time staring at screens. It is no wonder that people are recently o...

A Basic Guide to Logo Design (Thursday, May 17, 2018)
Have you ever seen a big brand without a logo? No? That’s because there is no such thing. A logo has a big impact on how a customer sees you, therefor it is necessary if you wish to stand out and be remembered. This week, we are discussion what steps should be taken when it comes to thinking about the design process of your new logo design. We are covering all the basics so that you can get started with confidence! Why do you Need A Logo Design? This may be the first question you will ask yourself, but it’s a good one to ask as it will begin the process of knowing what you want it to say. A logo is the first thing that potential customers will see, so first impressions are everything. Will your logo make people take interest and want to learn more about you? Will it offer...

8 Steps to a Successful Marketing Campaign (Friday, May 11, 2018)
Many businesses put little effort into their marketing campaigns. They may place an advert here or there, create a website or Facebook page and then leave it at that, but how can you bring in an audience without a full campaign? This week we have eight steps for running a successful marketing campaign. Understand how your marketing campaign fits into your marketing plan Ideally, before you plan your marketing campaign, you will have a marketing plan for your business. This marketing plan is essentially the master plan for marketing your business. It demonstrates the full layout of your marketing objectives and strategies for bringing your target market to your products or services. The marketing campaign, however, is one piece of the marketing plan puzzle, a marketing action designed...

Marketing to the Muslim Community during Ramadan (Thursday, May 10, 2018)
If you’re brand wants to market to the Muslim community, Ramadan is a time of increased online activity. Many brands make the most out of this time of year by honouring the culture and make a connection. With Ramadan being just around the corner, we are now approaching the “Ramadan Rush”, according to marketers. Just like Christmas, Ramadan has become a season of shopping – and that means that advertising spend leading up to Ramadan, as well as during it, increases significantly. If you are marketing to the Muslim community, no doubt you will see an increase in conversions. Ramadan is a unique time for the Muslim community and involves fasting throughout the hours of daylight. Habits change: working hours are reduces, people are more social after sunset and, th...

Implementing Video into your Marketing Strategy (Friday, April 27, 2018)
Video is a powerful way of storytelling and can have a big impact on the success of your campaigns and marketing efforts. It also serves as an effective way to connect with people and build a deeper relationship between you and your target audience. Here is our breakdown of putting together the best video marketing strategy. Start off with a Simple SEO marketing Strategy SEO is not only relevant to blogs and websites. In fact, YouTube has become the second largest search engine. Not only do people use this to find video, they use it to find information in general, just like they do on Google. There are some things to consider for video marketing SEO. Keep your titles short and informative. The first 60 characters will show up. Plan your keywords around your target market and add them...

Exhibition season: Getting ready to showcase your business (Friday, April 20, 2018)
Taking your business to trade shows, conferences, expos and other networking events can have a big impact on the development of your business. These events are designed to bring your goods or services to potential new clients and customers, as well as helping you connect with other companies for future networking purposes. When attending an exhibition, you need to make sure that you are fully prepared to meet with as many people who would benefit from your service as possible. Your conversations should hold up well with the individual and be filled with plenty of useful information about your business. You are also given the opportunity showcase the personality of your business to build up trust between you and potential clients. Exchanges at these events can often be quick, so the mo...

GDPR for Marketing (Part 2) (Friday, April 6, 2018)
Last week we talked about GDPR and how it will affect marketers. This week we are looking at practical tips for being as prepared as possible for GDPR changes. A published paper by Osterman Research Inc in January 2017 found that 74% of businesses are not ready to follow the compliance obligations of GDPR and a study by Symantec in 2016 found that 23% of businesses feel they will only be partly compliant by the May 2018 deadline. Regardless of the statistics, there is no need to panic. There are a few things you can start doing right now to make sure your marketing team is GDPR compliant ahead of the deadline in May this year. Here are nine practical tips to get yourself started. Start auditing your mailing list in time for GDPR A study by W8 data has stated that up to 75% of marketi...

Friday tunes (Thursday, March 29, 2018)
This Friday's tune of the week - we know it's not really Friday but it's bank holiday tomorrow so it's our Friday :)  

GDPR for Marketing (Part 1) (Thursday, March 29, 2018)
In today’s world of high tech communications, personal data is being vastly inter-connected. From the websites you visit to the photo you take and share, everything leaves a digital footprint, something that is becoming a prized resource. However, due to the value of personal data, it’s vulnerable to theft or misuse. This has led to consumers demanding to know how companies use and store their personal details because consumers aren’t convinced that companies are doing enough to keep them protected. A report by Symantec’s State of European Privacy Report found that 90% of businesses find deleting customer data too difficult and 60% don’t have the systems in place to help them do so. What’s more concerning when it comes to GDPR for marketing is that ...

An introduction to Direct Marketing (Friday, March 23, 2018)
If we were to look at advertising as a platform for raising brand awareness on a large scale, then look at direct marketing to communicate a particular message to a certain audience who you know will express interest in your product or service. Direct marketing works in a variety of sectors and scenarios for an array of purposes, from SMEs who wish to increase sales, to charities looking to boost their donation levels. The trick is to know which direct marketing tools will work best to help your organisation achieve their goals. This is where Wodehouse come in to help you decide. The Cost? It’s a common misconception that marketing is hugely expensive, but this isn’t always the case. A good marketing strategy can be cost effective while securing positive returns on invest...

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