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Raising awareness of all cancer throughout Cheshire is a formidable task since many people, particularly in the Crewe area are not aware that the incidence of cancer is higher than the national average.

Action on Cancer

Building on the success of the Every Breath You Take campaign, NHS South Cheshire Clinical Commissioning Group (CCG) and partners extended the project across all of Central Cheshire. Raising awareness of the importance of early diagnosis of ALL Cancers. 

The new umbrella brand is Action on Cancer.

They train Community Cancer Champions across the local area to help with this important campaign. 

More people are living well with and beyond cancer these days. But much more needs to be done. In this local area, survivorship numbers in their catchment area are poorer than in other parts of the country. 

Spotting signs early makes a difference. The campaigns encourage people to adopt Cancer screening, and make that difference. 

We were approached to produce a range of campaign assets that were bold and energised and used the core brand identity for text driven areas. This has proved to be a very popular project and has been extended to gazebo design and pop up exhibition panels, in addition to the postcards and beermats in the original brief scope.