A premium concrete brand repositioned with a dynamic visual language

Anderton Concrete Products is a market leading manufacturer of concrete rail products, fencing materials and retaining wall systems with an unrivalled reputation for quality, design & innovation.

The company supplies a vast range of sustainable precast products to every sector of the construction industry. Recently acquired by the Ibstock Group, Anderton continues at the forefront of UK precast concrete products.

For over 12 years our work with the client has taken them in a new direction through a process of steady brand evolution. The core brand was refreshed for what is traditionally seen as a very staid market, using a series of dynamic graphical treatments with

the core colours, the palette complementing the core brand mark.

Besides traditional print requirements, such as stationery and company brochures, we have put together a series of mini guides for the core aspects of the business, rail, civil engineering, and fencing & building.

We have also designed striking presentation material, a new website with a clean and modern aesthetic and exhibition schemes, and HGV livery.