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Wodehouse Client Win Prestigious Charity of the Year Award (Thursday, February 15, 2018)
Muslim Global Relief, based in Nelson Lancashire, have won “Charity of the Year” at the British Muslim Awards for their outstanding achievements and general contribution to society. MGR have spent the past year working on their One Village at a Time project, which carries out numerous small-scale projects across Ghana, Indonesia, Pakistan, Gambia, India and Palestine, providing communities with sustainable development solutions such as safe drinking water and orphan education sponsorships. Muslim Global Relief make it their personal mission to kick start development in remote villages around the world. It is their goal to provide simple solutions to create a lasting, positive impact on rural communities tackling poverty. MGR also recently supported the Rohingya situation i...

Wodehouse Direct – Celebrating 15 years’ of Marketing Excellence. (Thursday, February 8, 2018)
It doesn’t seem that long ago that our first client walked through our doors, and a decade and a half on we’ve transformed the marketing communications of countless brands and businesses. It’s a special year for everyone at Wodehouse Direct as we celebrate the company’s 15th Anniversary. We’ve come a long way over the years, so we wanted to share the story behind how it all started and our success to date. Originally founded in 2003, Wodehouse Direct was formed out of the remnants of a rather forlorn agency that had only one way to go. Originally, there were three partners, two of whom left and went their separate ways several years ago. To be fair, the recession 2009/2010 presented us with its unique set of challenges but we persevered, we cha...

Direct Marketing For Charities – 5 Tips For Success (Friday, February 2, 2018)
Despite the growth of online marketing for charities, direct mail remains one of the essential tools in a fundraiser’s tool box. With a direct marketing campaign, charities and fundraisers can acquire new supporters, support current donors and directly reach prospective new donors with a targeted message. Here are some simple tips about direct mail that can help you make the most of this essential fundraising tool. 1. Follow A Mailing Programme A focussed direct mail programme is more successful than an ad-hoc series of unconnected letters. The goal of any mailing is not response rate or total income from that one message, but rather an increase in the total number of gifts compared to previous campaigns/years and overall increase in income through direct mail. The goal theref...

4 Steps to a Successful Charity Fundraising Plan This Year (Wednesday, January 24, 2018)
With Christmas and New Year over, your charity organisation can finally step back and relax a little. Time to enjoy a break, maybe go away for a weekend, and kick back after the fundraising madness … but not for long. You may think you have a while before the fundraising year picks back up, but Easter is only eleven weeks away! There is so much you will want your organisation to achieve by the end of the year, so it is time to put together a written plan. A written plan will help you to focus on your efforts, put together your yearly fundraising calendar and provide you with guidance and strategy tactics for bus periods throughout the year. So who should be in charge of putting the plan in place? Ideally you should have a development team who can consult with your CEO or execut...

The Benefits of A Direct Marketing for Construction Companies (Wednesday, January 17, 2018)
When it comes to construction company marketing, a good direct marketing campaign can be an excellent tool that gets you noticed. Direct Marketing for Construction Companies Direct marketing is the process of directly contacting your prospective clients and customers to illicit a response. It’s great advantage over other marketing techniques is that it gives you the ability to focus on a specific product or service, and call on your customers to act. This action might be to receive further information, register their interest, visit your website, or in the best outcomes to make a booking or a purchase. With a direct marketing campaign you have the opportunity to talk directly to your customers and promote exactly the products and services they need. It will help you:- Build ...

Wodehouse Marketing Are Proud To Aid Muslim Charity In Helping the Needy Around The World (Thursday, January 11, 2018)
Muslim Charity – Fundraising For Rohingya Muslims  Motivated by their faith, Muslim Charity seeks a world of hope, tolerance and social justice where poverty has been overcome and people live in dignity. For almost two decades, they have been delivering aid and development programmes to transform the lives of the world’s most vulnerable communities. Muslim Charity serve the poor and impoverished as a demonstration of God’s unconditional love for all people regardless of race, religion or gender. Their vision is to create a world of harmony where people of all backgrounds can appreciate life with good health, education and a livelihood. Their mission is saving lives in emergencies and to help the needy by adopting practical ways to eradicate poverty from the wor...

Celebrating 15 years of charity partnerships (Tuesday, January 9, 2018)
We love a good cause... Across a number of communication channels our integrated marketing services, combined with a wealth of experience in third sector and charity markets make Wodehouse the obvious choice when it comes to marketing, fundraising and donor recruitment. We love the causes that we work with and would love the opportunity to work with you too. We offer bespoke consultancy services that support charities to deliver their purpose, and allow businesses to maximise their partnerships. Develop engagement, coach and mentor people, and increase growth. Download our charity brochure here, to see some of our latest work and how we can help your charity!  

Why Direct Marketing Is Still An Effective Marketing Tool For Business (Friday, January 5, 2018)
With online marketing, social media and email driving so much marketing activity these days, plenty of people believed that  Direct Marketing would be thing of the past by the time we hit the mid twenty-teens. The reality is quite different. As a marketing tool, Direct Marketing is just as important as ever. In fact, with the rise of omni-channel approaches, we would argue that the targeted approach delivered by a Direct Marketing campaign is more efficient and cost effective than many of the other forms of marketing. At Wodehouse Direct, we specialise in creating strategic marketing campaigns for a range of businesses and charities. We’ve seen how, when strategically integrated with online channels, Direct Marketing can deliver fantastic results. Here are 5 reasons why we...

Wodehouse – Agency Christmas Round-up! (Wednesday, December 20, 2017)
Looking back over 2017 As always, it’s that time of the year when we can reflect back over the last twelve months and ask ourselves the same question as always – how did we do? We made a profit, that’s always a good start, especially when everyone is starting to accept that ‘break even’ is the norm nowadays. We’ve added ‘five’ new clients to our portfolio, three of which became active towards the back end of this year, and two to kick off the New Year with sizeable DM campaigns all booked, confirmed and ready for Easter 2018. It’s astonishing how time flies! Construction Marketing  It was also a positive year for us in the bespoke Exhibition sector – the design and build of some significant and memorable exhibition s...

Wodehouse Marketing Guide to Undertaking a SWOT Analysis For Your Business (Wednesday, December 13, 2017)
Work in any business and you will hear people talk about undertaking a SWOT analysis. But what is a SWOT analysis, and how do you make the best use of one? Here is our guide to putting together a meaningful SWOT analysis for your business and how you can best use the results. Starting a SWOT analysis for your business A thorough SWOT analysis will help develop your marketing strategy and plan. It is also essential for keeping any eye on the competition in the sectors your company operates. SWOT stands for: Strengths Weaknesses Opportunities Threats To make sure you get the most out of your SWOT analysis follow these steps:  1. Decide on the object of your SWOT analysis Before you start your SWOT, you should have a question or objective in mind from the start. For exa...

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