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'Every breath you take’ is a community health based programme for the residents of Crewe, Cheshire; a town which has seen a higher than national incidence of lung cancer over the years.

Every breath you take

profile
‘Every breath you take’ is a community health based programme for the residents of Crewe, Cheshire a town which has seen a higher than national incidence of lung cancer over the years. The ethos of the campaign was to raise awareness of symptoms and encourage people to get checked out. 115 community champions helped spread the word. 

scope
We were asked to produce an engaging annual report that celebrated the success of the campaign presenting statistics in a visually attractive way, that would address anyone with an interest to read it rather than senior executives. We used fun graphics and made the look of the finished design “people centred” with considered use of imagery to represent the correct demographic.

solutions
We produced an A5 guide that was exceptionally well received, and with this momentum it afforded Wodehouse, additional work with the umbrella brand of Action on Cancer. The ‘Every breath you take’ initiative has additional funding to be a breath of fresh air well into the future.